Google Analytics

Free online tool — no sign-up required

Google Analytics is the industry-standard free web analytics platform. Track website traffic, understand user behavior, measure conversions, and get actionable insights. GA4 offers event-based tracking, cross-platform measurement, AI-powered insights, and integration with Google Ads and Search Console.

This tool is interactive — turn on JavaScript to use it.

How to Use Google Analytics

  1. Create a GA4 property — Sign in at analytics.google.com and create a new GA4 property for your website.
  2. Install tracking code — Add the Google tag to your website header or use Google Tag Manager.
  3. Configure events — Set up custom events to track specific user actions like form submissions and purchases.
  4. Build reports — Use the Explore section to create custom reports and visualizations.
  5. Monitor in real-time — Watch live user activity on your site with the real-time report.

Google Analytics — Frequently Asked Questions

Is Google Analytics free?

Yes, Google Analytics (GA4) is free for websites with up to 10 million hits per month.

What is GA4?

GA4 is the latest version of Google Analytics with event-based tracking, cross-platform measurement, and machine learning insights.

Do I need a Google account?

Yes, you need a Google account to create and manage Analytics properties.

Can I track mobile apps?

Yes, GA4 supports both web and mobile app tracking in a single property.

Is it GDPR compliant?

GA4 offers data controls and consent mode to help with GDPR compliance, but you need to implement proper consent mechanisms.

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